200/Niches/Supplements and nutra

Supplements · Nutra · Peptides · By application

One brand per category, scaled on our spend

We buy Meta, TikTok and native traffic and rank review sites we own for buyer searches. Taking one brand per category means your competitor never gets our spend.

$1.5M+media bought a month
2,000+creatives tested a month
25GEOs live
4channels per brand

Categories

Twelve categories, one brand each

Once a brand holds a category, it closes. Our creative, audiences and review rankings then work for that brand alone.

01TAKEN

Blood sugar

US · CA · UK · AU
02TAKEN

Weight management

US · CA · UK · AU · EU
03OPEN

Joint and mobility

US · CA · UK · AU
04TAKEN

Gut and digestion

US · CA
05OPEN

Sleep and stress

US · CA · UK · AU · EU
06OPEN

Brain and focus

US · CA · UK
07TAKEN

Hearing and vision

US · CA · AU
08OPEN

Heart and circulation

US · CA · UK
09OPEN

Women's health

US · CA · UK · AU
10OPEN

Hair, skin and nails

US · CA · UK · AU · EU
11TAKEN

Men's health

US · CA
12BY REVIEW

Peptides and GLP-1

Certified telehealth only
TAKENClosed in these GEOs OPENApply now BY REVIEWExtra checks before we buy

Where your buyers come from

Paid funnels plus search we own

Paid channels find new buyers fast. Our review sites catch the ones already comparing, at no media cost to you.

Meta and TikTok funnels

META

UGC video, advertorials, quizzes and presell pages, tested every week. A winning angle moves between both platforms within days.

FormatsUGC · Quiz · Advertorial
SPONSORED · AROUND THE WEB

Native advertorials

NATIVE

Long-form pages on Taboola, Outbrain, Newsbreak and MGID. They tell the ingredient story before the buyer reaches your offer.

FormatsAdvertorial · Listicle
BEST BLOOD SUGAR SUPPLEMENTS · 2026
19.4
28.7
38.1

Our own review sites

SEO

Review and comparison sites we run, ranking for searches like "best joint supplement". Buyers arrive already comparing.

FormatsRankings · Reviews

What we ask of a brand

We turn down more brands than we take

Our media money goes in first, so the offer has to sell to strangers and hold up in front of a regulator.

What we need

  • An offer that converts on cold trafficOr a funnel we can test on our budget
  • Stock for 10,000+ units a month
  • A money-back guarantee of 60 days or more
  • Evidence for every claimLabel, certificate of analysis and the studies behind the copy
  • Payouts and caps in writingReviewed every month as volume grows
  • For peptides and GLP-1LegitScript-certified telehealth with a licensed prescriber

What we decline

  • Cure or disease claims
  • Research-use-only peptidesAd platforms ban them, so we do not buy for them
  • Paid actors posing as customers
  • Hidden rebillsEvery subscription is shown at checkout
  • A second brand in a taken category

How a brand comes on

From application to a closed category

The test runs on our budget. You see every creative and every number before anything scales.

01

Apply

Product, margins, guarantee and current channels. We reply within five working days.

02

Test

Two weeks of paid tests across angles and platforms. You approve every claim first.

03

Scale

Winners move across channels and GEOs, with a report every week.

04

Category closes

Once volume holds, no other brand gets your category in your GEOs.

Nutra, last 12 months

Spend at scale

$18M+media bought for supplement brands
300K+orders driven
25GEOs with live campaigns
24K+creatives tested

Orders count once they clear the refund window. Media is what we paid the ad platforms.

Commercial terms

Our media, your sales

We pay the platforms. You pay on cleared sales, as a CPA or a revenue share. The category stays yours while volume holds.

Basis
CPA, or a share of revenue
Media
Bought and paid for by 200
Exclusivity
One brand per category, per GEO
Reporting
Weekly, by channel and GEO
Settlement
Weekly, on sales past the refund window
Approvals
You sign off on every claim before it runs

Questions brands ask

Before you apply

Anything else goes to the desk by email. A person answers within a working day.

Why only one brand per category?

Two brands would compete for the same audiences, angles and review rankings. One brand gets all of it.

Who pays for the media?

We do. You pay on sales, so the risk of a failed test sits with us.

Do you run peptides?

Yes, for prescribing telehealth providers that hold LegitScript certification. Nothing sold for research use only.

Which GEOs do you buy?

The US, Canada, the UK, Australia and the larger EU markets. Other GEOs open after a brand proves out in these.

Will we see the creatives?

Yes. Every ad and page comes to you for approval, and nothing runs without it.

Is your category open?

Apply with your product, margins and guarantee to hold your category.

Other niches