200/Niches/Legal claimants

Legal · Mass tort · Paid per qualified claimant

Mass tort claimants, screened before intake

We run Meta campaigns per tort, built on custom audiences and scaled with lookalikes. Every claimant answers your criteria before your intake team calls.

19torts we run
50states covered
<2 minform to your CRM
1buyer per claimant

The torts we run

A campaign for every tort, to your criteria

Ads, questionnaire and screen are built per tort. Your firm's criteria replace ours, down to diagnosis dates and states.

TortTypeTypical criteria
Depo-ProveraDrugMeningioma after a year or more of injections
Hair relaxerProductUterine or ovarian cancer after years of regular use
AFFF firefighting foamExposureFirefighters and military with kidney, testicular, thyroid or liver cancer
RoundupExposureNon-Hodgkin lymphoma after repeated use
ParaquatExposureParkinson's disease after farm or spraying work
Ozempic and GLP-1 drugsDrugStomach paralysis or sudden vision loss after use
Rideshare assaultAbuseAssault by an Uber or Lyft driver
Roblox and gaming platformsAbuseChildren exploited through the platform
Juvenile detention abuseAbuseAbuse in a youth detention centre
PFAS in drinking waterExposureListed cancers after years on contaminated water

Also running

TalcAsbestosPhilips CPAP ZantacToxic baby foodTruvada BioZorbCartivaLDS abuse

Closed to new claimants

  • Camp LejeuneDEADLINE AUG 2024

We stop buying the day a filing window shuts, so you never pay for a claim that cannot be filed.

How the audiences work

From a custom audience to a claimant

The seed is small and precise. Lookalikes widen it state by state until spend reaches the people most likely to qualify.

SEED LOOKALIKE 1% LOOKALIKE 3% LOOKALIKE 5%
Seed audienceReached by a lookalikePasses your screen
  1. 01

    Seed

    We build custom audiences from first-party signals: questionnaire starts, video views and page engagement.

  2. 02

    Lookalikes

    Meta finds people who resemble the seed at 1%, 3% and 5%. Spend follows the states your firm files in.

  3. 03

    Creative per tort

    Every tort has its own ads and questions. No ad says or implies that the viewer has a condition.

  4. 04

    Screen and deliver

    The screen drops anyone who misses a criterion. Only qualified names reach you.

Health audiences follow Meta's rules. Meta restricts audiences that suggest a health condition, so drug and device torts scale on lookalikes of engagement, never on lists of patients.

What reaches your intake

A claimant who fits, with proof of consent

A case that fails review after signing costs more than a lead never sent. The screen catches it before you pay.

Every claimant arrives with

  • Name, phone, email and state
  • Answers to your criteriaProduct, exposure, injury and the dates of each
  • Written consent to be contacted by your firmWith a TrustedForm certificate attached
  • A verified phone numberSMS code at the end of the form
  • A duplicate checkAgainst your list and every lead we sent before
  • A filing deadline flagBy state and diagnosis date

Never sent

  • Claimants who already have a lawyer
  • Answers outside your criteriaThey end the form before it submits
  • A claimant sold to another buyerSold once, to you
  • Leads from incentives or bots
  • Names from bought listsEvery claimant filled the form themselves

Bar and platform rules

Built to survive a compliance review

Your firm signs off on every ad and form before it runs. Four controls are on for every campaign.

TCPA

Written consent

Consent is captured on the form and names the firm that will call. A third-party certificate records the moment it was given.

ProofTrustedForm
META

Ad standards

No ad asks if you have an illness or promises a payout. Health audiences stay inside Meta's restrictions.

ProofAd approval log
BAR RULES

Attorney advertising

Ads and landing pages carry the disclaimers your state bar requires. Each state gets its own wording before launch.

ProofSigned approval
DATA

Claimant data

Leads travel encrypted to your CRM only. We delete them from our side once the return window closes.

ProofDeletion log

Legal, last 12 months

Claimants at scale

50K+screened claimants delivered
19torts run on Meta
50states with live campaigns
<2 minfrom form to your CRM

A claimant counts once they pass the screen and post to a buyer. Leads rejected by the screen are never counted or sold.

Commercial terms

Priced per claimant, set per tort

You pay for claimants who meet your criteria, or per signed retainer. Caps keep volume inside what your intake can call each day.

Basis
Per qualified claimant, or per signed retainer
Delivery
Real-time post to your CRM, or email
Exclusivity
Each claimant goes to one buyer
Returns
Invalid and duplicate leads replaced within 7 days
Caps
Daily, per tort and per state
Consent
TrustedForm certificate on every lead

Questions buyers ask

Before the first lead

Anything else goes to the desk by email. A person answers within a working day.

Do you sell the same claimant twice?

No. A claimant is sold once, to the firm named in their consent.

Can we use our own criteria?

Yes. Send your intake checklist and the questionnaire is rebuilt around it.

Do you build lookalikes from claimant lists?

Not for drug and device torts. Those scale on lookalikes of people who engaged with the ads, which keeps them inside Meta's rules.

What happens to people who do not qualify?

They see a polite end screen and are never sent to you or anyone else.

How fast can a new tort launch?

Usually within a week of agreeing criteria, consent wording and caps.

Running a mass tort docket?

Send your torts, states and criteria. We price per claimant or per signed case.

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